Building a Powerhouse Brand

Next Available: Thu, 26 Apr 6:00PM
1.5 hours

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Building a Powerhouse Brand

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See yourself here? Book soon. 6007 people viewed this class.

The digital universe is expanding at an accelerated rate, driving every individual, brand, business or entity to want to occupy a bigger space as possible. Marketing your brand using the various online platforms is not as simple as just putting a profile on cyberspace. It is enhancing your business image and projecting it through the digital sphere.

Know how to grow your brand exponentially and engage in strategic and social impact activities that can build your competitive advantages like creating compelling products or services, recruiting and maintaining valuable employees, attracting and retaining investors, encouraging professional and personal growth within your internal stakeholders, and developing your customer relations, all these that lead to a positive business reputation. Then convert this reputation to a digital thumbprint that provides a lasting effect on your audience. 

Take your brand to the next level and see which areas of your business can help improve your company's public image, then magnify those qualities to your stakeholders through the online world. We have put together a panel of experts that will propel you to make that first step in the digital space and beyond. Together, let us discover the wonders of building your own digital imprint can bring to your business through this workshop.

About the Speaker/s

Kate Campbell

After graduating with a double degree in Commerce (major Marketing) and Arts (major Professional Writing), Kate Campbell was always eager to learn and develop herself, quickly getting bored when things got easy. Along with puppies, strong coffee and yoga pants, Kate thrives off building connections and is completely obsessed with helping business owners develop strategies to take their business to the next level.

After working in corporate Marketing for 8 years, and needing a creative outlet, Kate founded and continues to operate the successful wellness Blog, Chief Active. Through Chief, she met an a variety of business owners and noticed a pattern in their marketing activity (or lack thereof.)

She noticed that many of these businesses weren’t able to communicate a clear direction through marketing activity that was very ad-hoc and inconsistent with their brands and their target audiences. Seeing an opportunity to help these business owners and share her expertise in the marketing field, she launched her marketing consulting company, Kate Emiley, in late 2017.

Kate focuses on helping her 1-on-1 clients become the marketing expert by working with them to develop a Strategic Marketing Roadmap and Action Plan. By outlining their goals and exact next steps, Kate helps her clients to confidently execute and evaluate the success of their marketing efforts to achieve explosive results. She’s also running an intimate workshop in May with plans to launch an online course mid-year.

Simon Mathonnet

Simon Mathonnet is the Head of Digital Strategy at Splashbox, a Melbourne digital marketing, design and web development agency that specialises in enterprise eCommerce clients. Simon personally oversees more than 100 digital marketing campaigns, devising bespoke digital strategies across SEO, SEM, CRO and social media, as well as managing the rollout and technical implementation of each campaign.

His role also sees him serve as an advisor to Splashbox’s vast roster of clients, which includes prominent fashion labels, large-scale property developers, and high-volume eCommerce businesses. Simon uses his technical knowledge, business acumen, and ability to translate complex technical concepts and intricate data trends into practical, scalable strategies to improve and grow each business. You can also see that talent at work when he’s hosting regular workshops at General Assembly or speaking at conferences like Search Marketing Summit or Big Digital.

After studying IT and mathematics in France, Simon earned a Master’s Degree in digital marketing from universities in Paris and San Francisco. At the time, Simon was a professional gamer with a passion for puzzles and escape rooms. It wasn’t long before he was applying his competitive edge and talent for problem-solving to the world of SEO, which he mastered whilst working for a series of startups in France, the US and Australia. He was drawn to SEO because of its “ever-changing environment” and the fact that it allowed him to be both technical and creative.

Key to Simon’s success as an SEO and digital strategist is a focus on data and detailed metrics and an ability to analyse vast chunks of data in order to reveal what’s hidden beneath the surface and extract the trends and insights that matter most to a business and their digital presence.

About The Masters Series

WeTeachMe is our vision of the future of learning: inspired and impassioned learning that is run by the people, for the people.

In 2016, WeTeachMe officially became the biggest school in Australia, one giant leap towards our fundamental goal to be the biggest school in the world. As we start on our new journey to attain our next ambition, we begin with empowering thought leaders in every corner of the world by equipping them with the right tools and knowledge that will help them spark new ideas and bringing these ideas to life.

In accordance with this purpose, we have formed a new creative program to assist us in spreading our message into the world. We launched Masters Series by WeTeachMe where we could begin sharing the gifts, knowledge, and experiences of those who have achieved the unimaginable in their life against all odds to entrepreneurs who are still in the starting line.

To achieve this aim, we invite the best and the brightest, the industry movers and shakers, the well-known and influential members of the world of entrepreneurs to share their learnings and experiences in an unwavering effort to help those who are in constant search to find the answers. From creating thriving companies to taking your business to greater heights, we have everything lined up for you where you will learn from the best of the best.

Partners & Sponsors


MYOB loves supporting startups. As one of the original Australian startups, we believe in giving back to the community that helped us grow. We’re proud to back the Master Series by WeTeachMe for entrepreneurs.

City of Melbourne

The City of Melbourne continues to develop new ways to gather and share information to support those whose innovations and developments underpin the growth of the city. We broaden understanding and respect for Melbourne’s diverse knowledge sector and ensure learning can be a lifelong process.


Inspire9 is the original community-led co-working space for Melbourne’s startups, freelancers, and creative entrepreneurs. It is a community in the truest sense. We share ideas, responsibilities and opportunities. We collaborate on projects, help our neighbours with a tricky technical problem and broker business deals over a game of pool or ping-pong.

SPARK Deakin

SPARK empowers, educates and brings together Melbourne's most aspiring entrepreneurs. An initiative by Deakin University, our mission is simple: To invite everyone, Teach the curious, and Empower the best.

Startup Victoria

Startup Victoria is the go-to destination for all startup related topics. We believe that Melbourne can be one of the world’s best cities to build a startup. We want to help make that a reality by helping to accelerate the growth of Victoria’s startup ecosystem.

Wade Institute

Wade Institute is home to The University of Melbourne’s Master of Entrepreneurship. When you’re teaching people to create, make and innovate, the space they occupy should invite them to create new things from the moment they walk in. The Wade Institute centre will do just that.

Written & Recorded

Written & Recorded is a content creation agency.

Successful content relies on the ability to craft a persuasive story – from blogs to podcasts, social media to feature articles – and we can help you get your story out there.

As life-long learners we’re proud to produce the Masters Series podcast.

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Class Schedule

Duration: 2 Hours

What you will learn
  • Know about digital marketing strategies.
  • Learn how to enhance public image and reputation.
  • Discover how to generate opportunities through brand building and digital marketing.
What you will get
  • Improve public image.
  • Enhance your reputation.
  • Increase digital media coverage.
  • Boosts employee engagement.
  • Attracts and retain investors.
  • Positive workplace environment.
  • Increase in creativity.
  • Professional and personal growth.
  • Individual philanthropy.
  • All your questions answered, no stone left unturned.
  • The opportunity to meet the movers and shakers.
  • Invaluable pieces of advice from the industry experts.
  • Personal development.
  • Empowering mindset.
  • Expand your network.
  • Increase follow-on business and referrals.
  • Renewed motivation.

What to bring
  • Laptop or Tablet.
  • Notepad and Pen.
  • A camera to document your experience if you like.
What to wear

Come as you are.

Appropriate for

Startups, aspiring, and prevailing business owners.