Content Marketing 101

Next Available: Wed, 28 Mar 6:00PM
1.5 hours

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Content Marketing 101

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Free Admission (First 50)

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Brands connect with their markets through content. These are stories -- ones that move and touch the core of a person's being -- that reach out to your audience. Every day, tons of advertisements and marketing touch points relay their messages via different media, clamouring for attention from their targeted customers. More often than not, those with the most compelling content are the ones that get retained in the public's mind, often going viral because their stories are so interesting enough not to be passed on to others.

To achieve this, you have to know that content marketing is not as simple as posting a social media status or coming up with an About page on your website. There is an art of conveying your message, whether it is about how you started your company or a new product or service you're offering or your day-to-day inspiring messages, in a way that has a lingering effect to the senses. 

Content marketing is a focal point for many businesses on how they successfully reach out to their audience. Effective storytelling, may it be in oral or written form, is an art that you can master, which you can later use in getting your message across, generating the kind of response you want, and bridging your brand to your public.

About The Speaker/s

Beatrix (Coles) Holland

Beatrix is a content specialist. She has worked with brands including Medibank, Australia Post, Telstra, PwC, Kmart, Intrepid Travel, Handee, and The Good Guys. She also has a special interest in collaborating with startups and small businesses. She is a co-organiser of ContentMelb, a monthly meetup for content strategists in Melbourne. Away from the screen, she is an amateur latte critic, and is always planning the next trip to Japan.

Aitezaz Khan

Aitezaz Khan is a business strategy and brand development coach. He has a Masters degree in Marketing from the University of Melbourne and a business strategy background in the automotive industry.

At FCA Australia, he was responsible for managing the Italian product portfolio which included Fiat, Alfa Romeo, Fiat Professional and Abarth. Also, as part of a global skunkworks team, he was responsible for leading the re-launch of Alfa Romeo in Australia. After the successful launch of the marque’s new vehicle, Giulia, Aitezaz decided to bid farewell to corporate life and launch his own business.

About The Masters Series

WeTeachMe is our vision of the future of learning: inspired and impassioned learning that is run by the people, for the people.

In 2016, WeTeachMe officially became the biggest school in Australia, one giant leap towards our fundamental goal to be the biggest school in the world. As we start on our new journey to attain our next ambition, we begin with empowering thought leaders in every corner of the world by equipping them with the right tools and knowledge that will help them spark new ideas and bringing these ideas to life.

In accordance with this purpose, we have formed a new creative program to assist us in spreading our message into the world. We launched Masters Series by WeTeachMe where we could begin sharing the gifts, knowledge, and experiences of those who have achieved the unimaginable in their life against all odds to entrepreneurs who are still in the starting line.

To achieve this aim, we invite the best and the brightest, the industry movers and shakers, the well-known and influential members of the world of entrepreneurs to share their learnings and experiences in an unwavering effort to help those who are in constant search to find the answers. From creating thriving companies to taking your business to greater heights, we have everything lined up for you where you will learn from the best of the best.

Partners & Sponsors


MYOB loves supporting startups. As one of the original Australian startups, we believe in giving back to the community that helped us grow. We’re proud to back the Master Series by WeTeachMe for entrepreneurs.

City of Melbourne

The City of Melbourne continues to develop new ways to gather and share information to support those whose innovations and developments underpin the growth of the city. We broaden understanding and respect for Melbourne’s diverse knowledge sector and ensure learning can be a lifelong process.


Inspire9 is the original community-led co-working space for Melbourne’s startups, freelancers, and creative entrepreneurs. It is a community in the truest sense. We share ideas, responsibilities and opportunities. We collaborate on projects, help our neighbours with a tricky technical problem and broker business deals over a game of pool or ping-pong.

SPARK Deakin

SPARK empowers, educates and brings together Melbourne's most aspiring entrepreneurs. An initiative by Deakin University, our mission is simple: To invite everyone, Teach the curious, and Empower the best.

Startup Victoria

Startup Victoria is the go-to destination for all startup related topics. We believe that Melbourne can be one of the world’s best cities to build a startup. We want to help make that a reality by helping to accelerate the growth of Victoria’s startup ecosystem.

Wade Institute

Wade Institute is home to The University of Melbourne’s Master of Entrepreneurship. When you’re teaching people to create, make and innovate, the space they occupy should invite them to create new things from the moment they walk in. The Wade Institute centre will do just that.

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What you will learn
  • Know how do content marketing that will attract your audience.
  • Learn the most effective methods of conveying your message.
  • Hone skills in the art of framing your content for higher engagement.
What you will get
  • Discover the strategies in doing content marketing.
  • Learn the success stories of those who have utilised content marketing for their brand.
  • Ability to know what tickles an audience or reader.

What to bring
  • Laptop and tablet.
  • Notebook and pen.
  • Camera to document your experience if you like.
What to wear

Come as you are.

Appropriate for

startup owners, communicators and marketers, entrepreneurs, and anyone interested on the topic.