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See yourself here? Book soon. 5691 people viewed this class.

Search Engine Optimization, or SEO, is the key that allows people searching the internet to be directed to your site. Optimizing keywords helps your website and pages to rank better in search engines, which have been catering to millions every minute, every second of the day.

SEO copywriting takes more than just stringing a few words together. It is both an art and a science that enables your target customers to land to your website or social media pages. In SEO copywriting, content is the king. And in its kingdom, carefully selected keywords drive traffic to your site.

In this workshop, you’ll learn how to combine the art and science of SEO copywriting for more website traffic and happy customers. This lesson will also cover key SEO Copywriting basics that make it a powerful and critical part of your digital sales strategy.

About the Speaker/s

Neel Bhattacharya

Neel Bhattacharya is an experienced leader in digital marketing analytics, automation and disruptive technologies with a focus on delivering sustainable competitive advantage and profitability. She has over 13 years of deep customer life-cycle management experience across a number of industries, in the ANZ, Asia and North American regions.

She has driven digital marketing and optimisation practices at companies such as IBM, Symantec and most recently Infosys Consulting. Currently, she is a Sr. Business Consultant for Infosys Consulting where she is responsible for educating, advocating and driving disruptive technologies, digital analytics and optimisation best practices for her clients. Neel brings to the table a proven ability to identify and capture strategic market opportunities through an omni-channel approach. As an active member of the digital marketing community, she is also a regular speaker at various industry events. She holds a Masters in Communication Management from University of Delhi and a Diploma in Creative Writing from the Chicago State University, USA.

Hunter Boyle

What are the top 3 reasons to attend a session with Hunter?

- 20 years of digital marketing and sales optimization leadership
- Outstanding results across a variety of brands, clients and markets
- Highly rated international speaker and advisor

Hunter’s first site optimization relaunch tripled traffic and doubled sales -- in 1998. After years of producing triple-digit gains for US companies and leading growth at AWeber and MECLABS, in 2015 Hunter founded Optimization Copilot. He also relocated to Melbourne and now helps Australian companies like crush their sales goals. His accent is not Canadian but he appreciates that question.

About The Masters Series

At WeTeachMe, we believe that learning should be inspired and impassioned, and run by the people for the people.

In 2016, WeTeachMe officially became the biggest school in Australia, one giant leap towards our fundamental goal of becoming the biggest school in the world. As we walk this journey, we create tools that empower thought leaders and everyday people in all corners of the globe to help spark new ideas and make it easier to connect teachers and learners and ignite curiosity.

In accordance with this purpose, we have formed a new creative program to help us spread our message. Masters Series by WeTeachMe is where we help share the gifts, knowledge, and experiences of those who have achieved the unimaginable in their life, risen above all odds and have persevered when others couldn't.

It is on this stage that we elevate and celebrate the curious, where we invite the best and the brightest, the industry movers and shakers, the well-known and influential members of our communities to share their learnings and experiences in an unwavering effort to help those who are searching for answers. From creating thriving companies to challenging what humanity is capable of, we invite you to join us in celebrating the curious amongst us for we believe that it is the curious who will change the world.

Partners & Sponsors

Masters Series by WeTeachMe would not be possible without the generosity and support of our partners and sponsors, who share our vision and values, and believe in the world we are creating. Signing up to one of our events will unlock exclusive deals and promotions from Masters Series by WeTeachMe that you can take advantage of for your own startup and business journey.


MYOB loves supporting startups. As one of the original Australian startups, we believe in giving back to the community that helped us grow. We’re proud to back the Master Series by WeTeachMe for entrepreneurs.



Inspire9 is the original community-led co-working space for Melbourne’s startups, freelancers, and creative entrepreneurs. It is a community in the truest sense. We share ideas, responsibilities and opportunities. We collaborate on projects, help our neighbours with a tricky technical problem and broker business deals over a game of pool or ping-pong.

Written & Recorded

Written & Recorded is a content creation agency.

Successful content relies on the ability to craft a persuasive story – from blogs to podcasts, social media to feature articles – and we can help you get your story out there.

As life-long learners we’re proud to produce the Masters Series podcast.

Startup Victoria

Startup Victoria is the go-to destination for all startup related topics. We believe that Melbourne can be one of the world’s best cities to build a startup. We want to help make that a reality by helping to accelerate the growth of Victoria’s startup ecosystem.

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What you will learn
  • Valuable life lessons from experience.
  • An insight into how others have conquered their challenges and fears.
  • One actionable thing that you can do to change your status quo.
What you will get
  • Hear from 1-2 incredible founders who will share their journey of trials and tribulations.
  • Your chance to ask questions directly to the speakers and connect with them.
  • Meet like-minded people on the same journey as you, who know how hard it is too.

What to bring
  • Laptop, tablet, notebook and pen for note-taking.
  • Camera to document your experience.
  • Business cards.
What to wear

Come as you are.

Appropriate for

Startup businesses, founders, aspiring entrepreneurs, and anyone who is curious and looking for a tribe.