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Content Marketing 101
Brands connect with their markets through content. These are stories -- ones that move and touch the core of a person's being -- that reach out to your audience. Every day, tons of advertisements and marketing touch points relay their messages via different media, clamoring for attention from targeted customers. More often than not, those with the most compelling content are the ones that get retained in the public's mind, often going viral because their stories are so interesting enough not to be passed on to others.
To achieve this, you have to know that content marketing is not as simple as posting a social media status or coming up with an About page on your website. There is an art of conveying your message, whether it is about how you started your company or a new product or service you're offering or your day-to-day inspiring messages, in a way that has a lingering effect to the senses.
Content marketing is a focal point for many businesses on how they successfully reach out to their audience. Effective storytelling, may it be in oral or written form, is an art that you can master, which you can later use in getting your message across, generating the kind of response you want, and bringing your brand to your public.
About the Speaker/s
What to Expect
Arrive at the venue around 5:30pm for a half hour of networking while you enjoy pizza and beer. The event kicks-off at 6:00pm where one or two speakers will each give a 20-minute presentation. Afterward, there will be a fireside chat with both speakers, where the audience can ask questions, and the event will close at 7:30pm.
About Masters Series by WeTeachMe
At WeTeachMe, we believe that learning should be inspired and impassioned, and run by the people for the people.
In 2016, WeTeachMe officially became the biggest school in Australia, one giant leap towards our fundamental goal of becoming the biggest school in the world. To achieve this, we create tools that empower thought-leaders and everyday people in all corners of the globe to share knowledge and make it easier for teachers and learners to connect. Our goal is to spark curiosity.
In accordance with this purpose, we have formed a new creative program to help us spread our message. Masters Series by WeTeachMe is where we help share the gifts, knowledge, and experiences of those who have achieved the unimaginable in their life, risen above all odds and have persevered where others could not.
It is on this stage that we elevate and celebrate the curious, and where we invite the best and the brightest, the industry movers and shakers, the well-known and the influential to share their learnings and experiences because their stories are important. From creating thriving companies to challenging what humanity is capable of, we invite you to join us in celebrating the curious amongst us. At WeTeachMe, we believe that it is the curious who change the world.
Strategic Alliance Partners
Masters Series by WeTeachMe would not be possible without the generosity and support, who share our vision and values, and believe in the world we are creating. Signing up for our events unlock exclusive deals and promotions from our partners. It's our way of saying thank-you!
MYOB loves supporting startups. As one of the original Australian startups, we believe in giving back to the community that helped us grow. We’re proud to back the Master Series by WeTeachMe for entrepreneurs.
SitePoint is a Melbourne, Australia-based hub for web developers to share their passion for building incredible Internet things. SitePoint is for web professionals, by web professionals: developers, designers, programmers, product creators and entrepreneurs alike. We love our rich and engaged community and our contributors, who are truly leaders in their field.
Written & Recorded
Written & Recorded is a content creation agency. Successful content relies on the ability to craft a persuasive story – from blogs to podcasts, social media to feature articles – and we can help you get your story out there. As life-long learners, we’re proud to produce the Masters Series by WeTeachMe podcast.
Startup Victoria is the go-to destination for all startup-related topics. We believe that Melbourne can be one of the world’s best cities to build a startup and are proud to support Masters Series by WeTeachMe.
- Lessons from experience.
- How others have conquered their challenges and fears.
- One actionable thing that you can take away and apply to your own business and life.
- Hear from 1-2 incredible Founders who will share their journey of challenges and triumph.
- Your chance to ask questions directly to the speakers and connect with them.
- Meet like-minded people on the same journey.
- Laptop, tablet or notebook and pen for note-taking.
- Prepared questions for our speakers.
- Business cards.
Come as you are.
startups, Founders, aspiring entrepreneurs, those looking for a tribe, and anyone curious.